Case Studies
In a market saturated with home appliance options, a mid-sized sustainable appliance brand found itself struggling to grow. Despite offering innovative energy-efficient products, their unique selling points were lost amidst
A well-established Indian manufacturer of industrial equipment, serving core infrastructure sectors. The company boasts a rich history spanning several decades and a strong reputation for engineering expertise. However, despite its
This isn't just a story about a product; it's a story about vision, strategic thinking, and the power of smart positioning to transform a fledgling idea into a global phenomenon.
A 30-year-old manufacturing company specializing in industrial equipment found itself struggling in the face of evolving market dynamics. Once a dominant player, the company’s growth had stagnated due to: