Strategy That Drives Measurable Growth
Whether you’re a startup aiming for product-market fit or an established company looking to reignite growth, our strategy services are tailored to deliver clarity, momentum, and results.
Our Strategy Offerings
Business Strategy Development & Evolution
Craft a future-ready business strategy that adapts to change and drives sustained growth. We collaborate with leadership to define a compelling vision, assess current realities, identify market opportunities, and shape strategies that evolve with your business.
What we deliver:
- Strategic planning workshops
- Growth and profitability analysis
- Opportunity mapping
- Strategic roadmap development
Cascading Strategy Framework
Strategies often fail at the execution level — not because they’re flawed, but because they’re not aligned. We help you cascade your high-level strategy into team-level goals, OKRs, and actions that drive accountability and alignment across the organization.
What we deliver:
- Strategy-to-execution mapping
- Departmental goal setting
- OKR/scorecard frameworks
- Cross-functional alignment tools
Product Positioning Strategy
Stand out in a crowded market with positioning that resonates. We help define your product’s unique value proposition, target audience, and market messaging to create a clear, compelling space in your customer’s mind.
What we deliver:
- Competitor & customer insight analysis
- Value proposition design
- Brand narrative and messaging framework
- GTM positioning plan
Sales & Marketing Strategy
Your strategy is only as strong as your market execution. We help bridge the gap between strategic planning and front-line performance by aligning your sales and marketing engine for scalable success.
Sales Acceleration
We assess and redesign your sales approach to shorten cycles, improve conversions, and increase pipeline velocity. From playbooks to training, we make your sales teams future-ready.
What we deliver:
- Sales process optimization
- Pipeline management tools
- Sales enablement content
- Sales KPI dashboards
CRM Strategy and Deployment
A CRM should empower your sales team — not burden them. We help you select, implement, and optimize CRM platforms to drive productivity, visibility, and relationship intelligence.
What we deliver:
- CRM selection and architecture
- Deployment and adoption strategy
- Data structuring and automation
- Performance tracking integrations
Sales Leader Coaching
We coach your sales managers and leaders to become strategic growth drivers, not just quota enforcers. Our programs focus on mindset, forecasting, pipeline management, and team performance.
What we deliver:
- 1:1 and group coaching
- Sales leadership frameworks
- Performance reviews and action planning
- Confidence and influence building
Branding & Marketing Strategy
Brand is more than a logo — it’s your business promise. We help define or refine your brand and marketing strategy to engage audiences, support sales, and create market trust.
What we deliver:
- Brand strategy and positioning
- Marketing channel planning
- Campaign ideation and structure
- Marketing performance KPIs
Why StratNovo?
Execution-backed strategy
We go beyond decks. We implement
Founder-led guidance
Work directly with experts like Vikas Bhatia
Data-informed insights
We bring structure, clarity, and evidence to every decision
Cross-industry perspective
Diverse experience to sharpen your competitive edge